Modern Marketing Scorecard™

Every channel scored. Every fix ranked by estimated return.

Grades up to 130 tactics across 15 marketing and sales-enablement channels, then ranks the fixes by estimated return.

LiveOpen demo, no sign-up

Built for Mambo's consulting practice. Status verified 10 Oct 2026.

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Read the transcript

01 Profile

0:02 Before you spend more on growth, find out which parts of your marketing are ready.

0:06 Your Mambo consultant profiles the business, then picks which of 15 channels to assess, up to 130 tactics.

02 Benchmarks

0:14 It researches what good looks like for companies like yours, and adjusts Mambo's maturity rubric to fit.

0:20 Where research comes up short, it uses the standard rubric, and says so.

On screen: When research fails. Standard rubric, clearly marked.

03 Your Documents

0:26 Then it reads the documents you already have, and maps them to tactics.

04 Clarifying Questions

0:31 Where the evidence is thin, it asks your consultant a question instead of guessing.

0:35 Every score shows its source, and it flags any answer the evidence contradicts.

05 Consultant Review

0:41 Nothing reaches you until your consultant reviews it and promotes it.

On screen: Human checkpoint. Nothing ships unreviewed.

0:45 Drafts stay hidden, and your consultant previews exactly what you'll see.

06 The Client Scorecard

0:50 One link opens it for your whole team, with no logins.

0:53 Five tabs run from the leadership summary to the evidence behind every score.

0:59 You see where competitors look stronger, scored as estimates from public sources.

On screen: Estimate. Competitor scores are drawn from public sources.

1:04 Each fix shows an estimated investment and return your consultant can adjust.

On screen: Estimate. Investment and return are adjustable by your consultant.

1:08 The Modern Marketing Scorecard™, reviewed by a Mambo consultant.

The problem

Budgets Need Proof. Audits Rarely Give It.

You're about to put more budget into growth, and you can't yet say which parts of your marketing are ready for it.

Generic audits grade every company against the same checklist, and the report they leave behind rarely says what to fix first or what the fix is worth.

What it does

Scored With Evidence. Reviewed by a Person.

A Mambo consultant profiles your business and picks which of 15 channels to assess, up to 130 tactics. The Scorecard researches benchmarks for companies like yours, reads your documents and the public web, and scores every selected tactic with its source, asking your consultant wherever the evidence is thin. Your consultant reviews and curates every result before you see it. You then get one link to a five-tab scorecard, with fixes ranked by estimated return.

01
Benchmarks Fitted to You
Mambo's 650-entry maturity rubric is adjusted to your industry and size, with a written reason for each change.
02
A Source on Every Score
Each tactic shows its score, its source label and the evidence behind it.
03
Questions Instead of Guesses
A low-confidence score becomes a multiple-choice question for your consultant, for up to three rounds.
04
Reviewed Before You See It
Recommendations stay drafts until your consultant promotes them, and any estimate can be edited.
05
Five Tabs, One Link
Executive Summary, Assessment, Positioning, ROI Analysis and Action Plan, view-only or interactive, with PDF and PowerPoint export.

What it doesn't claim

No Speed Promise. No Accuracy Score.

Competitor scores are estimates from public sources, not a like-for-like audit.
Investment and return figures are planning estimates your consultant can edit, not forecasts.
Re-scoring the same scorecard with new documents isn't supported yet; today that means a new assessment.
We publish no accuracy figure, because none has been measured.

About this demo

Recreated in Code, With a Fictional Company.

The demo rebuilds the Scorecard's real version 3.0 interface with an invented renewable-energy company and invented figures. Waiting steps are shortened and marked TIME-LAPSE. The public demo workspace uses a different sample company of its own.

In the demo

Six Chapters. Jump to Any One.

01 Play from 0:02: Profile
Profile
Your consultant profiles the business and picks the channels to assess.
02 Play from 0:14: Benchmarks
Benchmarks
What good looks like for companies like yours, with the rubric adjusted to fit.
03 Play from 0:26: Your Documents
Your Documents
The material you already have, read and mapped to the tactics it shows.
04 Play from 0:31: Clarifying Questions
Clarifying Questions
A question wherever the evidence is thin, then every tactic scored with its source.
05 Play from 0:41: Consultant Review
Consultant Review
Your consultant promotes what makes the cut and previews your exact view.
06 Play from 0:50: The Client Scorecard
The Client Scorecard
One link, five tabs, with competitor and return figures labeled as estimates.