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Modern Marketing Scorecard™ · Benchmark. Optimize. Scale.

Know Where You Stand. Know What to Fix First.

The Modern Marketing Scorecard™ grades up to 130 tactics across 15 marketing and sales-enablement channels. It measures you against what good looks like for companies your size, then ranks the fixes by estimated return. Every score shows its source, and a Mambo consultant reviews it before you see it.

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Recreated Scorecard client view: channel scores for a fictional company
Modern Marketing Scorecard™

Every channel scored. Every fix ranked by estimated return.

About the demo

Recreated demo · fictional data1:16 · Narrated · Captions in frame · 6 chapters

  1. 01 · 0:02 Profile
  2. 02 · 0:14 Benchmarks
  3. 03 · 0:26 Your Documents
  4. 04 · 0:31 Clarifying Questions
  5. 05 · 0:41 Consultant Review
  6. 06 · 0:50 The Client Scorecard
Read the transcript

01 Profile

0:02 Before you spend more on growth, find out which parts of your marketing are ready.

0:06 Your Mambo consultant profiles the business, then picks which of 15 channels to assess, up to 130 tactics.

02 Benchmarks

0:14 It researches what good looks like for companies like yours, and adjusts Mambo's maturity rubric to fit.

0:20 Where research comes up short, it uses the standard rubric, and says so.

On screen: When research fails. Standard rubric, clearly marked.

03 Your Documents

0:26 Then it reads the documents you already have, and maps them to tactics.

04 Clarifying Questions

0:31 Where the evidence is thin, it asks your consultant a question instead of guessing.

0:35 Every score shows its source, and it flags any answer the evidence contradicts.

05 Consultant Review

0:41 Nothing reaches you until your consultant reviews it and promotes it.

On screen: Human checkpoint. Nothing ships unreviewed.

0:45 Drafts stay hidden, and your consultant previews exactly what you'll see.

06 The Client Scorecard

0:50 One link opens it for your whole team, with no logins.

0:53 Five tabs run from the leadership summary to the evidence behind every score.

0:59 You see where competitors look stronger, scored as estimates from public sources.

On screen: Estimate. Competitor scores are drawn from public sources.

1:04 Each fix shows an estimated investment and return your consultant can adjust.

On screen: Estimate. Investment and return are adjustable by your consultant.

1:08 The Modern Marketing Scorecard™, reviewed by a Mambo consultant.

What you walk away with

  1. 01

    An overall maturity score from 0 to 100, on a five-level scale.

  2. 02

    A score, a source and the evidence for every tactic assessed.

  3. 03

    Recommendations ranked by estimated return, each labeled an estimate.

  4. 04

    An action plan your team updates from one shared link.

The Scorecard in four numbers

  • 15Channels12 marketing, 3 sales enablement.
  • 130TacticsEach scored 0 to 100, with a confidence value.
  • 650Maturity definitionsA 650-entry rubric: every tactic at five levels, each with a recommendation.
  • 5Tabs, one linkFrom the executive summary to the action plan.

SourceThe Scorecard's own channel list and maturity rubric, version 3.0.0, checked October 2026.

01The problem

Why it exists

Your Budget Needs Proof. Most Audits Can’t Give It.

You're asked to show leadership what marketing returns, often with a small team. Before the next dollar goes into growth, you need to know what's working, measured fairly.

  1. 01

    You're About to Spend More Without Knowing What's Ready

    What changes

    Every channel you run gets a score and a maturity level, so you can see which are ready for more budget and which would waste it.

  2. 02

    Generic Audits Grade Everyone Against One Checklist

    What changes

    Benchmarks are researched for your industry and size, and the maturity rubric is adjusted to fit, with a written reason for each change.

  3. 03

    The Report Lands, and It Doesn't Say What to Fix First

    What changes

    Recommendations arrive ranked by estimated return, with investment, payback and effort, and become an action plan you track together.

02How it works

Each step is a chapter of the demo

Five Steps. One Reviewed Scorecard.

The research and scoring run on their own. You bring a short profile and the documents you already have; your consultant answers the questions and reviews every result.

  1. 01

    Profile Your Business

    A short guided profile: industry, size, business model, growth stage, budget range, goals and the tools you already run. Then your consultant picks the channels to assess, any of 15, up to 130 tactics.

    WhoYou, with your consultant

    01 Play from 0:02: Profile
  2. 02

    Benchmarks Fitted to Companies Like You

    For each channel, it researches what good looks like for your industry and size, and adjusts Mambo's five-level maturity rubric to fit, with a written reason. If research is unavailable, it uses the standard rubric and says so.

    WhoThe Scorecard

    02 Play from 0:14: Benchmarks
  3. 03

    It Reads Your Documents

    Upload the material you already have: brand guides, personas, campaign plans and reports, sales playbooks, audits. PDF, Word and PowerPoint work. Every tactic is scored from your documents and the public web.

    WhoYou supply, the Scorecard reads

    03 Play from 0:26: Your Documents
  4. 04

    Questions Only Where the Evidence Is Thin

    A low-confidence score becomes a multiple-choice question that shows what was already found, for up to three rounds. Each score records the answer and flags it when the evidence disagrees.

    WhoYour consultant

    04 Play from 0:31: Clarifying Questions
  5. 05

    Reviewed, Then Shared as One Link

    Recommendations start as drafts you never see. Your consultant promotes, hides, annotates or re-prices each one, previews your exact view, then sends one link: view-only or interactive, for 7, 30 or 90 days.

    WhoYour consultantHuman checkpoint

    05 Play from 0:41: Consultant Review

03What you get

The client scorecard

Five Tabs. Every Reader Covered.

Each tab is written for the person who reads it. Scores carry their source, and anything forward-looking is marked as an estimate.

06 Play from 0:50: The Client Scorecard

Chapter 6 of the demo. Fictional company; every figure is invented.

No Logins

One link for everyone, view-only or interactive, expiring after 7, 30 or 90 days.

Boardroom-Ready

Export to PDF or PowerPoint and take it into the budget meeting.

Estimates, Labeled

Return figures are planning estimates. Your consultant can edit any of them.

  1. 01

    Executive Summary

    For leadership, at a glance

    The overall score, maturity level, a channel radar and three to five plain-language takeaways.

    Sourced scores
  2. 02

    Assessment

    For marketing managers

    Every tactic with its score, maturity level, source label and the evidence behind it.

    Sourced scores
  3. 03

    Positioning

    For leadership and marketing

    Where competitors appear ahead, scored from public sources, and what it would take to close the gap.

    Estimate
  4. 04

    ROI Analysis

    For marketing and finance

    Fixes ranked by estimated return, in six views from a board to a timeline.

    Estimate
  5. 05

    Action Plan

    For your team and consultant

    The recommendations you activate, with owner, status and due date.

    Updated by you

04Trust

How a score earns its place

Every Score Shows Its Work. Every Draft Gets a Reviewer.

A strong first draft that a person verifies. That's the honest way to use AI on a number your leadership will act on.

A Source on Every Score

Each tactic carries its source label, the evidence text and a note on method.

Client materialsWeb researchConsultant answerBest effortNot assessed

Disagreements Surfaced, Not Buried

When an answer and the evidence point different ways, the score is flagged as higher or lower than stated, with the reasoning.

Nothing Ships Unreviewed

Recommendations stay drafts until your consultant promotes them. Every estimate is labeled as one, and any figure can be edited.

How your data is handled

Read the Scorecard privacy page

  • Your documents sit in a store kept separately for your company, used only for your assessment and deleted with your company record.
  • AI subprocessors are not permitted to train on your data.
  • Encrypted in transit and at rest, and hosted in US Google Cloud regions.

05Coverage

Pick the channels you run

15 Channels. 130 Tactics. Five Levels.

Your consultant selects the channels you actually run. Channels you leave out aren't scored, so nothing is graded against work you don't do.

Marketing1–6

  • Content Strategy10
  • Website9
  • SEO10
  • Blog9
  • Email Marketing10
  • Marketing Automation9

Marketing7–12

  • Organic Social Media10
  • Paid Media9
  • Analytics9
  • Events & Conferences9
  • Public Relations15
  • AI & Emerging Technology9

Sales enablement12

  • People5
  • Processes4
  • Technology3
  • All channels130

How scores read0–100

  • Early Stage0–24
  • Beginning25–44
  • Intermediate45–64
  • Advanced65–84
  • Mature Modern Marketing85–100

06Who it's for

Two kinds of reader

You Own the Number. Or You Advise Those Who Do.

The Scorecard is for the people who have to defend the marketing budget, and for those who advise them.

Marketing and growth leaders

Before the Next Budget Goes Out

CMOs, VPs and directors of marketing, and the CEO who signs off. Use the Scorecard before a planning cycle or a new demand-generation push, to see which parts of your program are ready and which fix to fund first.

Book a call

Agencies and consultants

Run It With Your Own Clients

Today the Scorecard is run by Mambo's consultants. If you'd like to use it with the companies you advise, talk to us about partner access.

Talk to us

07From Mambo

The team behind the method

Built by Consultants. Reviewed by Consultants.

Mambo Media is a marketing agency for firms that have to prove the return on every dollar. The Scorecard automates the maturity framework our consultants use.

See all 12 productsVisit mambomedia.com

08Questions

The strongest objections first

Questions Leaders Ask First.

Straight answers on accuracy, data, effort, estimates and cost.

Isn't this just ChatGPT guessing?

No. It scores against Mambo's own maturity rubric of 650 definitions, adjusted for your industry and size. It uses your documents and public sources and records a confidence value for every tactic. Where confidence is low, it asks your consultant instead of guessing. Every score shows its source, and a Mambo consultant reviews every result before you see it.

How accurate is it?

Treat it as a strong first draft that a person verifies. You can see the evidence behind each score, and it flags where your answers and the evidence disagree. A Mambo consultant checks the results before anything reaches you. We publish no accuracy figure, because none has been measured.

Is our data safe? Will it train AI models?

Your documents are stored separately for your company, used only to answer assessment questions, and deleted when your company record is deleted. The subprocessors are OpenAI, Perplexity and Google Cloud, and the AI providers are not permitted to train on your data. Data is encrypted in transit and at rest in US Google Cloud regions, and access logs are pruned after 90 days.

What do you need from us?

About 15 minutes of profile answers, plus the marketing material you already have: brand and messaging guides, personas, campaign plans and reports, sales playbooks, website or SEO audits. PDF, Word and PowerPoint files work. Spreadsheets and scanned image-only PDFs can't be read yet, so export spreadsheets to PDF first.

How long does it take?

The research and scoring run unattended. Your hands-on part is a short profile and your documents; your consultant handles the questions and the review. We agree a timeline with you when we scope the engagement.

How are competitors scored?

Competitors are found and scored automatically from public sources: their websites, page-speed checks and web research. Your own scores also draw on your internal documents, so treat competitor scores as directional estimates, not a like-for-like audit.

Where do the ROI figures come from?

Each recommendation carries an AI-estimated investment range and return range, based on your profile and the gap it closes. Your consultant reviews them and can edit any figure, and the return recalculates. They are planning estimates, not forecasts.

Can we track progress over time?

The Action Plan tracks the recommendations you activate, and an interactive link lets your team update their status. Re-scoring the same scorecard with new documents isn't supported yet; today that means a new assessment.

Do people need accounts?

No. You get a link. It can be view-only or let your team update the Action Plan, and it expires after 7, 30 or 90 days.

Does it cover sales?

Yes. Alongside 12 marketing channels, it assesses three sales-enablement areas: people (5 tactics), processes (4) and technology (3).

What does it cost?

Every engagement is scoped to the channels you need, so there's no list price. Book a call and we'll scope yours.

See the Scorecard Before You Spend Your Next Dollar.

Try the demo workspaceBook a call

No sign-up. The demo workspace is read-only.

On the call, we'll

  • Look at the channels you run and where budget goes next.
  • Scope which channels to assess and which documents help.
  • Agree who receives the scorecard link, and when.