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Product · 08 / 19

Call Tracking Intelligence

Deployment unreachableFor: Wyoming Corporate Services · WCS Call tracking

Turns every inbound call into classified pipeline intelligence.

Cloud Run service is gone — the URL fails to connect (curl 000), not just a login gate
Sankey diagram tracing paid calls through answered status into lead-quality branches such as Good Lead, Bad Lead, Prospects, MQL, Opportunity, Existing Clients, Wrong Number, and Service Not Offered, each labeled with a call count, above a week-selector dropdown.
/dashboardTrace how paid calls branch into leads, deals, and dead ends
What it does

How it works.

A WCS team member opens a password-protected web dashboard and sees weekly call volume, talk-time, and lead-quality metrics without touching a spreadsheet. The pipeline pulls call records from CallTrackingMetrics, has OpenAI's gpt-5-nano classify each call's intent/outcome/sentiment and sales-funnel stage (PROSPECT to CUSTOMER), then renders the results as interactive Plotly charts, a call-pattern heatmap, and a status-transition Sankey diagram, refreshed by a Cloud Scheduler job every morning.

  • 01Fetches and normalizes call records from the CallTrackingMetrics API
  • 02Classifies each call's intent, outcome, and sentiment with OpenAI gpt-5-nano
  • 03Tracks each caller through a PROSPECT → MQL → SQL → OPPORTUNITY → CUSTOMER funnel
  • 04Renders interactive Plotly dashboards: KPI tiles, a call-volume heatmap, and a funnel Sankey diagram
Screenshot walkthrough

How to use Call Tracking Intelligence.

Sankey diagram tracing paid calls through answered status into lead-quality branches such as Good Lead, Bad Lead, Prospects, MQL, Opportunity, Existing Clients, Wrong Number, and Service Not Offered, each labeled with a call count, above a week-selector dropdown.
/dashboardTrace how paid calls branch into leads, deals, and dead ends
Executive summary grid of nine metric tiles (total calls, answered calls, quality calls, total and average talk time, average ring time, good-lead percentage, wrong-number percentage, service-not-offered percentage) above a comparison analysis section showing week-over-week, month-over-month, and year-to-date deltas for each metric.
/executive-summaryCompare this week's call quality and volume against prior trends
Heatmap of call volume by day of week and hour of day for week 2025-W44, with row and column totals and a time-range slider for scrubbing across past weeks.
/heatmapSpot the busiest call hours across each day of the week
Current status & what's next

Where it stands.

Deployment unreachable

Next phases

  • Redeploy or restore the Cloud Run service — currently unreachable (connection failure)
Stack

Built with.

Python (Flask + pandas + Plotly)OpenAI gpt-5-nanoGoogle Cloud Run + Cloud Scheduler + Cloud StorageTerraform
Let's build what's next

Want Call Tracking Intelligence working for you?

Turns every inbound call into classified pipeline intelligence.

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